Meridian Coffee Roasters — 2025
A coffee brand built for the morning ritual
A full identity system for a specialty roaster expanding from one cafe to a national wholesale program.
Overview
Meridian had outgrown the identity they made themselves in year one. The wholesale program needed packaging that worked on a shelf next to national brands without losing the warmth of a neighborhood cafe.
The challenge
The existing mark only worked at one size, and every new SKU meant redesigning the label from scratch. Retail buyers could not tell two roasts apart at a glance.
Approach
We built a modular label system on a single grid, with roast-level color coding and a redrawn wordmark that stays legible from twelve inches or twelve feet. Everything ships as templates the in-house team fills in themselves.
Outcome
Meridian launched fourteen SKUs in a single season without design support, and the wholesale program moved into three regional grocery chains.
- SKUs launched
- 14
- Retail doors
- 120+
- Timeline
- 9 weeks
